Tag Archives: Dental Hygiene

Introducing Nihilist Toothpaste

No Flavor. No Color. Nothing. We don’t believe in dental hygiene. Nihilism is a philosophy defined by what it doesn’t believe. At its most extreme, Nihilists don’t believe in anything. So, when we decided to make toothpaste for nihilists, we decided that it shouldn’t taste like anything because they don’t believe in flavor. Brushing your [...]

“Birthday-cake flavored everything sells”

Sometimes there’s nothing we like better than a rich bite of cake slathered in sweet frosting. So many people enjoy cake so very much that USA Today recently published an article by Bruce Horovitz about the trend in birthday cake and frosting-flavored products currently on the market. Included among the products they mentioned was our [...]